Shobhit Saxena shared with me on Twitter what may be a new feature in the Google search results - although, it does not feel 100% new. We've seen images in the organic search results snippets, we have even image carousels on mobile and of course, many flavors in the AdWords results. But this one feels a bit different.
Here is a GIF of an organic search result snippet with images that lead to a "view all" link. If you click on the view all link, you are taken to the category landing page on the e-commerce site. Here is that GIF of this in action:
Is this new? Shobhit notes they didn't use any markup or anything.
Forum discussion at Twitter.
