Google Search Tests Preferred Source Label?

Sep 25, 2024 - 7:11 am 5 by
Filed Under Google

Google Haystack

Google may be testing a new search label named "preferred source" on the search results snippets. This is shown on organic search results, not search ads, and honestly, this seems off to me but I am not sure. I mean, later on we saw a similar label named "for you." So maybe "preferred source" and "for you" are the same?

This was spotted by Alex on X who shared this screenshot of it:

Google Preferred Source Snippet Search

He saw this for a number of search results and was told it only shows on mobile and the mobile browser had zero extensions or plugins on it.

Have you ever seen any of this? Do you think it is a wise idea to show "preferred source" labels on organic search results?

My gut feeling is this is a variation of the you visit often label.

More examples:

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads API Outages and Slowness; Microsoft Ads Warns About Google Imports

Jun 29, 2025 - 8:12 am
Google Updates

Heated Google Search Ranking Volatility On Saturday June 28th

Jun 29, 2025 - 7:59 am
Search Forum Recap

Daily Search Forum Recap: June 27, 2025

Jun 27, 2025 - 10:00 am
Google

Google AI Overviews Tests Showing Site Names

Jun 27, 2025 - 8:10 am
Search Video Recaps

Search News Buzz Video Recap: Where The Google Core Updates, Web Is Thriving & AI Index Freshness

Jun 27, 2025 - 8:01 am
Google

Head Of Google Search, Liz Reid, On Ads & SEO With AI Search

Jun 27, 2025 - 7:51 am
Previous Story: Google Socks On Subway