Google "People Search Next" Search Refinements

Google has a new search refinement titled "people search next." This is in addition to the related searches, the people also ask, the people also search for and the others. Here is a screenshot of this in action, but I found this via Saad AK on Twitter.

Saad made a video of it as well:

Google > Mobile

🚨: New SERP Feature Alert

I saw a "People search next" feature on SERPs for multiple "near me" queries.

I tried to trigger it for queries other than "near me", but it didn't happen.

I am pretty sure that this is New.

Sending to: @rustybrick SIR. pic.twitter.com/FgAaIj6XGX

— Saad AK (@SaadAlikhan1994) January 26, 2022

I have personally not seen this before, but I can replicate it without an issue. It seems to work for near me types of queries.

Forum discussion at Twitter.

Update: Google has confirmed this is new and said it is not limited to just near me or local searches but rather what Google thinks will be helpful for the searchers next query. It is available in the English US mobile search.

Update: It is also now on desktop:

Google is testing the 'People Search Next' feature, which was initially seen on mobile search, now appearing on desktop as well. @rustybrick @sengineland - https://t.co/KoJdmpaGI2 pic.twitter.com/cy8OIWzTPV

— Sachin Patel (@SachuPatel53124) December 10, 2024