Google announced it is adding social channels within the Google Search Console Insights report. This "lets you review Search performance of social channels associated with your website directly within Search Console," Google wrote.
Note, this is a limited roll out and not everyone will see this yet. Like the other features Google recently rolled out. Meanwhile, there are still huge reporting delays.
Here is a screenshot of the report:
Google said this report gives you:
- Total reach: total clicks and impressions driving traffic from Google to your social channel.
- Content performance: top social channel pages, as well as those trending up or down.
- Search queries: top and trending queries leading users to your social profiles.
- Audience location: top countries where users are clicking on your social channel in Search results.
- Additional traffic sources: total clicks your site receives from additional sources such as Image Search, Video Search, News Search, and Discover.
Here is how you can social channels ot the Insights report:
Google explained, "At this first stage, the insights are available only for sites and channels that Search Console has identified automatically. On the Search Console Insights report, you will be prompted to add the social channels that Search Console has automatically identified and associated with your website."
Social data in Search Console, woohoo! 🎉 We're starting with TikTok, Instagram and Youtube. https://t.co/hjMuzAjceT pic.twitter.com/8jVHJkKabK
— Daniel Waisberg (@danielwaisberg) December 8, 2025
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