Google Now Supports All Sub-Types Of Organizational Schema

Mar 26, 2014 - 8:01 am 2 by

Google Webmaster ToolsGoogle has quietly added a line to the rich snippets - organizational help document saying they now support "any of its sub-types."

Here is the new line added to the document:

In addition to the schema.org/Organization type, Google supports any of its sub-types, such as schema.org/Attorney.

So this means that Google supports these sub-types under the organization type:

  • Corporation
  • EducationalOrganization
  • GovernmentOrganization
  • LocalBusiness
  • NGO
  • PerformingGroup
  • SportsTeam

Then within each, such as the LocalBusiness schema, there are additional sub-types Google supports including but not limited to:

  • AnimalShelter
  • AutomotiveBusiness
  • ChildCare
  • DryCleaningOrLaundry
  • EmergencyService
  • EmploymentAgency
  • EntertainmentBusiness
  • FinancialService
  • FoodEstablishment
  • GovernmentOffice
  • HealthAndBeautyBusiness
  • HomeAndConstructionBusiness
  • InternetCafe
  • Library
  • LodgingBusiness
  • MedicalOrganization
  • ProfessionalService
  • RadioStation
  • RealEstateAgent
  • RecyclingCenter
  • SelfStorage
  • ShoppingCenter
  • SportsActivityLocation
  • Store
  • TelevisionStation
  • TouristInformationCenter
  • TravelAgency

And then within ProfessionalServices schema they support those sub-types:

  • AccountingService
  • Attorney
  • Dentist
  • Electrician
  • GeneralContractor
  • HousePainter
  • Locksmith
  • Notary
  • Plumber
  • RoofingContractor

I think you get the point?

This was spotted by Menashe Avramov.

Forum discussion at Google+.

Update: Google's Pierre Far told me:

Actually this is not new. That's always been the case and it's true for all supported schema.org types. The update you're picking up on is simply clarifying that in our help documentation based on webmaster feedback.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 25, 2025

Aug 25, 2025 - 10:00 am
Other Search Engines

Report: ChatGPT Using SerpApi To Scrape Google Search Results

Aug 25, 2025 - 7:51 am
Google Ads

Google Ads PMax Channel Reporting On Account Level

Aug 25, 2025 - 7:41 am
Misc Google

Is Google Hiring Another Search Liaison? Seems Unlikely.

Aug 25, 2025 - 7:31 am
Google Updates

Google Search Ranking Volatility Status Report

Aug 25, 2025 - 7:21 am
Google

Google Tests AI Overview Ask Anything Box Leads To AI Mode

Aug 25, 2025 - 7:11 am
 
Previous Story: Google Does Your Geometry Homework