Google's Richard Gingras & Matt Cutts On AMP

Dec 3, 2015 - 7:51 am 0 by
Filed Under Google

Google Richard Gingras

We know Google is pushing AMP, Accelerated Mobile Pages on publishers to solve the issue with the mobile web.

I even said this in my what to look for in 2016 as one of my three things to look at.

Yesterday, Google's head of Google News & Social Products Richard Gingras was on This Week In Google and even Matt Cutts stopped by and they had a really awesome debate around this new initiative. Truth is, I am skeptical like most about it, but one thing no one would argue with is that Google will do everything in their power to see this initiative win.

It is a really long show, but you should listen to it, at least in the background while working. Just listen how passionate Richard is about it. I don't think I can embed it here, but you can listen or watch it over here.

In short, the argument is how it will force developers into a new way of producing their technology and limit their ad options. But the reverse is the mobile web is dying and this is the only viable solution on the table right now.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 1, 2024

Nov 1, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep Changes

Nov 1, 2024 - 8:01 am
Google Updates

Halloween 2024 Google Search Ranking Update 👻

Nov 1, 2024 - 7:51 am
Other Search Engines

OpenAI Releases ChatGPT Search: Citations, Robots.txt Controls & More

Nov 1, 2024 - 7:41 am
Google Maps

Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Nov 1, 2024 - 7:31 am
Google Maps

Google Tests Discover More Places & Explore Places Nearby

Nov 1, 2024 - 7:21 am
Previous Story: Google Changes Statement On Clicks Impact Google My Business Rankings