Google Accelerated Mobile Pages Project : Will It Last?

Oct 8, 2015 - 8:16 am 4 by
Filed Under Google

Flame Google 1900px

Google announced yesterday morning a new initiative to make the web even faster on mobile, an open source project called Accelerated Mobile Pages.

The technology is new, it is AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. The issue is, you probably need to maintain two different code bases to manage it properly. But Google has wide support from Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn.

Here is a video of it in action:

You can try it out in search by going to http://g.co/ampdemo on your mobile device.

I am not sure if this will stick, it all depends on how many publishers are willing to invest in this and if it aligns with their revenue models. I am not sure it will but it is worth the effort.

You can learn more at the Google blog and Search blog.

Forum discussion at Google News Help, WebmasterWorld and Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search News

The Industry Mourns The Loss Of Jill Whalen - Content SEO Hero & Legend

Jun 22, 2025 - 1:20 pm
Search Forum Recap

Daily Search Forum Recap: June 20, 2025

Jun 20, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Previous Story: Possible Bing Search October 2015 Update?