Google Accelerated Mobile Pages Project : Will It Last?

Oct 8, 2015 - 8:16 am 4 by
Filed Under Google

Flame Google 1900px

Google announced yesterday morning a new initiative to make the web even faster on mobile, an open source project called Accelerated Mobile Pages.

The technology is new, it is AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. The issue is, you probably need to maintain two different code bases to manage it properly. But Google has wide support from Twitter, Pinterest,, Chartbeat,, Adobe Analytics and LinkedIn.

Here is a video of it in action:

You can try it out in search by going to on your mobile device.

I am not sure if this will stick, it all depends on how many publishers are willing to invest in this and if it aligns with their revenue models. I am not sure it will but it is worth the effort.

You can learn more at the Google blog and Search blog.

Forum discussion at Google News Help, WebmasterWorld and Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Google Ads

Google Search With 16 Shopping Ads

Apr 22, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Previous Story: Possible Bing Search October 2015 Update?