Google Accelerated Mobile Pages Project : Will It Last?

Oct 8, 2015 • 8:16 am | comments (4) by | Filed Under Google Search Engine

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Google announced yesterday morning a new initiative to make the web even faster on mobile, an open source project called Accelerated Mobile Pages.

The technology is new, it is AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. The issue is, you probably need to maintain two different code bases to manage it properly. But Google has wide support from Twitter, Pinterest,, Chartbeat,, Adobe Analytics and LinkedIn.

Here is a video of it in action:

You can try it out in search by going to on your mobile device.

I am not sure if this will stick, it all depends on how many publishers are willing to invest in this and if it aligns with their revenue models. I am not sure it will but it is worth the effort.

You can learn more at the Google blog and Search blog.

Forum discussion at Google News Help, WebmasterWorld and Google+.

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