Google: We Do Not Rank Responsive Web Design Sites Better

Dec 4, 2014 - 8:07 am 27 by

Google Mobile SEOEven though we covered this a couple times, most recently in September, saying responsive design is not a ranking signal, I wanted to cite a different Googler who said Google does not rank responsive design sites better than other mobile configures web sites that comply with their guidelines.

Google's Zineb Ait Bahajji said in a Google Webmaster Help thread clearly and directly:

We do not rank responsive web design sites better than sites using other configurations (separate site for mobile or dynamic serving).

Yes, she also points out that this is written clearly and directly in their developer recommendations:

Google does not favor any particular URL format as long as the page(s) and all page assets are accessible to all Googlebot user-agents.

But both Google and Bing prefer responsive design over others for a few reasons. But mostly because it requires less resources and the link signals are clearer.

Zineb said the reason Google prefers it is because "it's easier to maintain, it's future-friendly and we see less configuration errors with RWD (faulty redirects or bad user-agent detection for instance)."

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 24, 2024

Jul 24, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 23rd

Jul 24, 2024 - 7:51 am
Google Search Engine Optimization

SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates

Jul 24, 2024 - 7:41 am
Google Ads

New Google Local Service Ads Budget Options

Jul 24, 2024 - 7:31 am
Google News

Google Ad Revenue Up 11% - $64.62 Billion In Ad Revenue

Jul 24, 2024 - 7:21 am
Google

Google Outlines Videos In Search Results

Jul 24, 2024 - 7:11 am
Previous Story: Google My Maps Pro Now Free