Honestly, most of everything in these guidelines should not be considered new to our daily readers but I wanted to point out what webmasters and SEOs found to be interesting and important in these revised webmaster guidelines.
- Rich Snippet guidelines has been added.
- The link schemes adds (1) Building partner pages exclusively for the sake of cross-linking, (2) Using automated programs or services to create links to your site, (3) Text advertisements that pass PageRank and (4) Links that are inserted into articles with little coherence.
- Keyword stuffing includes "Blocks of text listing cities and states a webpage is trying to rank for."
- Added, "exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."
There is a lot more and I hope to highlight more or link to a story that does in the future.