What's New & Important With Google's New Webmaster Guidelines

Oct 3, 2012 • 7:47 am | comments (11) by | Filed Under Google Search Engine Optimization

Google Webmaster ToolsAs expected, Google has updated their Webmaster Guidelines to really add more examples and go deeper on specific topics that might not have been covered before in the guidelines.

Honestly, most of everything in these guidelines should not be considered new to our daily readers but I wanted to point out what webmasters and SEOs found to be interesting and important in these revised webmaster guidelines.

I am sourcing content from WebmasterWorld and Google+, as I have been offline for two days and have not had a chance to review them in detail, by doing a compare and contrast.

  • Rich Snippet guidelines has been added.
  • The link schemes adds (1) Building partner pages exclusively for the sake of cross-linking, (2) Using automated programs or services to create links to your site, (3) Text advertisements that pass PageRank and (4) Links that are inserted into articles with little coherence.
  • Keyword stuffing includes "Blocks of text listing cities and states a webpage is trying to rank for."
  • Added, "exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."

There is a lot more and I hope to highlight more or link to a story that does in the future.

Forum discussion at WebmasterWorld and Google+.

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