Google: Publishing Frequency Does Not Make Something Spam

Jan 17, 2023 - 7:21 am 2 by

Paper Flying Gif

John Mueller of Google said on Twitter that "publishing frequency alone does not make something spam." Google's algorithms don't look at the content volume as a spam signal alone.

So if you publish once a month versus 100 pieces of new content per day, that specifically doesn't mean Google sees the site as spammy or not.

Some sites publish a ton of new content daily, and others do not.

John added that "Posting every day is fine, if you have new & relevant things to post every day." But if you do not have anything to write daily, don't force it.

Here are those tweets:

A few years ago, John also said publishing frequency is not a ranking signal.

Forum discussion at Twitter.


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