For Google Updates, The Product Reviews Update III Is Not That Huge - So Far

Mar 29, 2022 - 7:51 am 5 by
Filed Under Google Updates

Google Product Reviews Update 3 Soft

So far, I will say that the Google Products Reviews update version 3, the March 2022 version, is not that huge. That is, not that huge compared to the previous product review updates or core updates. Some would say this update is a mild update, again, so far...

I've been closely following the forums and social sites and the "chatter" within the industry has been pretty mild for an update of this kind. Yes, we have some chatter here and there, but is no where near what we saw with the December product reviews volatility or even that of the first product reviews update impact. I know it has only been less than six days and this update rolls out over a few weeks, but typically, we see the brunt of these updates in the first few days or so and I am not sure I would call this a big update thus far.

Of course, if your site was his by this product reviews update, it was a big update for you. What I mean by not big is that it is not as widespread, impacting as many sites, as the previous update. Maybe this update is more targeted in, maybe there was a delay in rolling it out, maybe I am missing all the marks and I am wrong? I am just throwing out theories here.

I did ask Alan Kent, who is the person at Google fielding questions on this update, if there is some sort of delayed rollout. He basically said he does not know:

I posted a poll on Twitter shortly after asking if any SEOs have noticed changes with this update. Now I totally expect a good percentage of the responses that say yes and no are incorrect and they are looking at the wrong thing but hey - here it is anyway:

Most, about 60%, are saying no and I suspect many are looking at rankings in general, even for non product reviews sites. Also, some might be looking at unconfirmed Google Spring 2022 update that happened a few days earlier. By the way, that Spring unconfirmed update felt bigger than this product reviews update - so far.

Dan Richardson asked about it over the weekend, I retweeted it and the responses were nope, don't see anything:

There is some chatter in the SEO forums, but I think all of it is unrelated to product reviews category of sites. Both the chatter at two WebmasterWorld thread and all the BlackHat World threads (there are a lot of them) are not really showing complaints specific to product reviews sites. So I don't have much to quote here from SEOs.

Then we have the tools that some showed a spike on March 25th, two days after the update, but that does not seem to align with the chatter specific to product review sites. I'll share the charts so you can see them in one place:

Semrush:

click for full size

RankRanger:

click for full size

Mozcast:

click for full size

Cognitive SEO:

click for full size

Accuranker:

click for full size

Advanced Web Rankings:

click for full size

Algoroo:

click for full size

SERPMetrics:

click for full size

As you can see, some show spikes shortly after the announcement of the product reviews update but the spikes are not at levels of previous product review updates or core updates.

In summary, so far this update seems mild - but there is still time.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2024

Jul 18, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 18th

Jul 18, 2024 - 7:51 am
Google

Google Tests AI Overviews In Workspace Accounts In The UK

Jul 18, 2024 - 7:41 am
Google

Google Bolding Query In Search Box When Cursor Out Of Search Box

Jul 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Merchant Center Next Coming To All Merchants

Jul 18, 2024 - 7:21 am
Google Search Engine Optimization

Google's Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast

Jul 18, 2024 - 7:11 am
Previous Story: Google: It's Best To Have Google Discover New Sites With External Links Over URL Submission