Google Play To Get Search Ads For Apps

Feb 27, 2015 • 8:36 am | comments (0) by | Filed Under Google Ads (AdWords)

google play logoGoogle announced they are going to be testing search ads in the Google Play Store search results.

So when you search for specific apps by keyword, Google can now buy ads to get your app to be listed at the top of the search results. Google said "in the next few weeks, we will begin piloting sponsored search results on Google Play, bringing our unique expertise in search ads to the store."

Here is a picture of what the ads look like in the Google Play search results:

Google Play search ads

Google said:

In the coming weeks, a limited set of users will begin to see ads from a pilot group of advertisers who are already running Google search ads for their apps. We’ll have more to share in the coming months about the expansion of this program as we look at the results and feedback. We believe search ads will be a useful addition to Google Play for users and developers alike, and we hope this will bring even more success to our developer community.

I was wondering what took so long and when will Apple offer this, if ever.

Forum discussion at Google+.

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