Happy Birthday Google's Penguin Update

Apr 24, 2013 - 9:02 am 87 — by

penguin birthdayToday is the one year birthday/anniversary of the release of Google's Penguin update - it was released on April 24, 2012.

Since then, we've had two additional updates of it on May 24, 2012 and then on October 5, 2012. Now we await the fourth update which is expected to be really big sometime this year.

This update was felt by more SEOs than the Panda update. In fact, our polls (very scientific ones) said 65% of SEOs were impacted by the update. And our polls also show that 94% didn't fully recover from the Penguin update. So this update is serious business for SEOs, webmasters, businesses and of course, Google.

Now that it has been a year, let me ask you if you recovered yet. Take my poll below:

Here is a birthday video one webmaster made for the Penguin update:

Now, I know joking about this update is insulting to many SEOs and webmasters. But sometimes, we need a smile. I hope anyone impacted by Penguin or any Google update finds their way back to making a lot of money via Google.

Forum discussion at Google Webmaster Help.

Image credit to BigStock Photo for birthday penguins

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Legal Search Issues

Google Loses Another Round in Legal Battle Against SerpApi Over Scraping

Nov 10, 2026 - 7:09 pm
ChatGPT

Businesses in ChatGPT Business Hub Live With Click Data

Nov 10, 2026 - 1:45 pm
Google Updates

Google November 2026 Core Update Is Rolling Out

Nov 10, 2026 - 1:25 pm
Google

Gemini 4 Carbon Available In Google Search AI Mode

Nov 10, 2026 - 11:50 am
Yahoo Search Engine

Yahoo Search Launches Pivot Search, Yahoo Scout App & More

Nov 10, 2026 - 10:50 am
Search Forum Recap

Daily Search Forum Recap: November 10, 2026

Nov 10, 2026 - 10:00 am
Previous Story: Phone Numbers In Google AdWords Display URLs?