Happy Birthday Google's Penguin Update

Apr 24, 2013 • 9:02 am | comments (87) by twitter Google+ | Filed Under Google Search Engine Optimization

penguin birthdayToday is the one year birthday/anniversary of the release of Google's Penguin update - it was released on April 24, 2012.

Since then, we've had two additional updates of it on May 24, 2012 and then on October 5, 2012. Now we await the fourth update which is expected to be really big sometime this year.

This update was felt by more SEOs than the Panda update. In fact, our polls (very scientific ones) said 65% of SEOs were impacted by the update. And our polls also show that 94% didn't fully recover from the Penguin update. So this update is serious business for SEOs, webmasters, businesses and of course, Google.

Now that it has been a year, let me ask you if you recovered yet. Take my poll below:

Here is a birthday video one webmaster made for the Penguin update:

Now, I know joking about this update is insulting to many SEOs and webmasters. But sometimes, we need a smile. I hope anyone impacted by Penguin or any Google update finds their way back to making a lot of money via Google.

Forum discussion at Google Webmaster Help.

Image credit to BigStock Photo for birthday penguins

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