Google Now Penalizing Subdomains Leasing, Not Just Subfolder Leasing

Sep 12, 2019 - 7:41 am 10 by

Google Punishment

As you know, Google warned publishers about leasing out portion of their sites so that third-parties can piggy-back off the site's authority and trust and rank their content better. Google then began penalizing some of those sections on the web sites that are leased out in late August.

Now, Google is not just penalizing the subfolders doing this but now also the subdomains doing this.

Here is a tweet from Glenn Gabe showing how CNN's efforts to lease out subdomains is failing for some coupon partners now:

Here are those traffic charts from SEM Rush - you can click to enlarge or go to the tweet:

click for full size

click for full size

Did you see this happen in your niche?

Forum discussion at Twitter.



Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 22, 2024

Jul 22, 2024 - 10:00 am

Google Tests Link Icon Citations For AI Overviews

Jul 22, 2024 - 7:51 am

Google Testing Save Button For AI Overviews

Jul 22, 2024 - 7:41 am
Bing Ads

New Microsoft Advertising Brand Lists For Performance Max Campaigns

Jul 22, 2024 - 7:31 am

Google Knowledge Panels Using AI-Generated Images

Jul 22, 2024 - 7:21 am
Bing Search

Bing Tests Related Searches At Top - Below Search Bar

Jul 22, 2024 - 7:11 am
Previous Story: Google: No Need To Disavow Nofollowed Links