Google Can Penalize A Network Of Sites For The Same Manual Action

Jan 27, 2021 - 7:41 am 3 by

Google Network Based Penalty

Let's say you run a legit network of sites under one umbrella company. Those sites have different content but the content is in the same framework and structure because I assume they use the same content management system and overall site structure. Guess what, if Google assigns a manual action to one site and knows it is part of a larger network of sites, it can apply that manual action across the other sites in the network.

John Mueller of Google was asked if this was possible on Twitter and he said "it's certainly possible -- if they're built the same way, then it would be reasonable to apply the same manual action."

This specific manual action was a thin content manual action. Thin content examples Google gives include automatically generated content, thin affiliate pages, content from other sources such as scraped content or low-quality guest blog posts and doorway pages.

Here are the tweets covering this topic that provide more context:

Thin Content Google Tweets

Google manually reviews one site, can check the footer quickly to see the other sites in the network and scan those for similar or different manual actions.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 2, 2026

Jan 2, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December Core Update Done, News Publishers Hit Hard, Frankenstein AI Recipe Horror & Happy New Year

Jan 2, 2026 - 8:01 am
Google Search Engine Optimization

Some News Publishers Saw Big Declines With The Google Core Update

Jan 2, 2026 - 7:51 am
Search News

(John) Mueller Report Of SEO Memes (2025 Edition)

Jan 2, 2026 - 7:41 am
Google

Google Search Tests Blue Send Button In Query Box

Jan 2, 2026 - 7:31 am
Google Search Engine Optimization

Google: Why 404s Don't Matter For SEO

Jan 2, 2026 - 7:21 am
 
Previous Story: Google Ads Tests "Site" Label In Search Ads