Did Google Just Say Panda Is Now A Rolling Update?

Feb 6, 2012 • 9:05 am | comments (8) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Google Panda RollingWe've asked when will Google roll the Panda algorithm more seamlessly into their algorithms - where Google does not have to manually press a button to run the Panda algorithm, but rather where it runs all by itself (I am pretty sure I am oversimplifying it).

Google made an announcement late Friday afternoon with 17 search quality updates. I want to highlight one today and maybe cover the others tomorrow.

High-quality sites algorithm improvements. [launch codenames "PPtl" and "Stitch", project codename "Panda"] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda.

We covered the Panda 3.2 update last week. But the whole "pipeline" thing is interesting.

Google said they have "improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines."

It seems like this means Google has made Panda a bit more integrated into the mainstream algorithm, allowing it to possibly run more frequently and who knows, maybe more real-time?

I am not sure if this would constitute a "rolling" update, where Panda is baked into the core algorithm. But it does seem Google is now able to run Panda updates more frequently with less overhead and less concern.

What do you think?

Forum discussion at WebmasterWorld.

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