Google One Box Results Get Tracking Parameters With Unique Integrations?

Sep 9, 2022 - 7:31 am 0 by
Filed Under Google

Google Twitter

Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn Lyden asked John Mueller of Google why is this the case.

She shared this screenshot showing the parameters added to the end of the URL, they are UTM parameters. She said "I noticed when clicking on tweets from the Twitter carousel in Google serps that there are Twitter UTMs like this. How is this pulled? From what Twitter offers Google for scraping?"

click for full size

John didn't have a solid answer but he did say "it could be something unique to the one-boxes since it's a bit of a unique integration there." Meaning, maybe Twitter asked Google to add those parameters so Twitter can track them better on their end? Twitter and Google had a contractual agreement years and years ago, which did not last too long, maybe those parameters were requested back then? I don't know.

Here are those tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 14, 2025

Jul 14, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Remains Heated Through Weekend

Jul 14, 2025 - 7:51 am
Google Search Engine Optimization

Google Updates Merchant Return Policies & Loyalty Programs

Jul 14, 2025 - 7:41 am
Google Ads

Google Local Service Ads Reviews Now Managed By Business Profiles

Jul 14, 2025 - 7:31 am
Google

Google AI Mode With Link Cards Only - A Bug?

Jul 14, 2025 - 7:21 am
Google

Google AI Overviews Now With Many Videos

Jul 14, 2025 - 7:11 am
Previous Story: Google Traffic Quality Site Adds More Invalid Traffic Examples