Google's Thoughts On Selling Domains Based On SEO Value

Jan 14, 2021 - 7:51 am 1 by

Seo Domain Car Salesman

A while back, John Mueller and Gary Illyes from Google reacted to a tweet around selling domain names based on their "SEO footprint." Meaning, it has a lot of perceived SEO value (links and authority) based on third-party tools. And the domain name broker is pitching that as a reason to buy the domain name.

So while Gary Illyes simply "no" to bidding on it:

John Mueller had a more fun response:

The funny thing, John said this the year before in a different tweet. He said buying used domains is like buying a used car. Keep in mind, when you buy a domain name, Google knows it has changed ownership and also knows the content on that domain name has changed significantly. So if the past history does not hurt you, which it might or might not - the same flows with it might or might not help you. Google might reset all the good things, all the past links, and such when the domain name is sold.

In any event - buy the domain name if you think the name works for your brand. But be careful not to buy a domain name with a shady history or that had adult content on it - use the Way Back Machine.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am
Google

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Google Search Console Notification For Google Will Start Crawling Over HTTP/2