Google: We Know When Domain Names Change Ownership

Jan 22, 2019 - 7:38 am 30 by

Owners

Aaseesh from the Google Webmaster Trends Analysts team said in a Google Webmaster Help thread that Google understands when a domain name changes ownership. He said if you are buying the domain name to pick up on their rankings, don't bother.

"Google understands when domains change ownership so it won't necessarily rank for the queries it used to rank pre change of ownership," Aaseesh said. He added "so if the sole purpose of buying a domain is to get search traffic from the old domain, I would suggest against doing so since there's no benefit."

This somewhat can go against other posts we wrote including these:

Aaseesh did add "but if you simply want the direct traffic, I don't see any issue from Google's side but you may want to think from a user's perspective i.e are they getting what they came for?"

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google AI Mode Reporting Coming To Search Console

May 23, 2025 - 6:50 pm
Search Forum Recap

Daily Search Forum Recap: May 23, 2025

May 23, 2025 - 10:00 am
Search Video Recaps

Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More

May 23, 2025 - 8:01 am
Google

Google AI Mode Tracking Referrer Issue A Bug

May 23, 2025 - 7:51 am
Google Maps

Spike In Google Business Profiles Name Changes?

May 23, 2025 - 7:41 am
Google AdSense

Google AdSense Anchor Ad Positions Setting

May 23, 2025 - 7:31 am
Previous Story: Google Showing Some Europeans Sparse Search Results