Google On Internationalization, Languages & What It Takes To Succeed In SEO

Jun 1, 2021 - 7:41 am 0 by

Google Seo Languages

Lidia Infante asked Google's John Mueller an excellent question on international SEO. She asked why do you think each country and language site needs a different approach to success in SEO? Is it about Google's understanding of languages or more about user behavior changes with search?

Here is her question "In my experience, each country/language needs a different approach to succeed in SEO. Is it because Google's semantic understanding changes, because the search landscape is different or because the users behave differently?"

John Mueller said it is likely both but he would give more weight to the user side. He said "I think it's a bit of both, but probably mostly users. The quality of natural language understanding varies across languages, but more than that, users have very different expectations & queries - they don't just translate an English search term into their language and use that."

Here are those posts on Twitter:

How does Google know if users like the language you use on your international versions of your website without looking at user engagement signals? I guess Google looks at the language?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google May Increase Enforcement On User Generated Content Spam With Penalties?