Google: Don't Randomly Change The Author Name, Use Author Annotations & Updated Content Use New Author

Nov 18, 2022 - 7:51 am 11 by

Google Recognize Authors

Google's John Mueller was asked about the impact of changing the author's name on an article. John gave three pieces of advice in response to the question, (1) use author annotations, (2) rewritten content should use the new author's name and (3) do not randomly change author names.

This was posted on Mastodon where the question was "If I change my existing article's author profile, is it may affect my SEO? I want to change the name of the author and all the things."

John did not say yes or no, but he replied "I'd use the author annotations to specify the primary author of the content on a page. If someone rewrites the content, use that name. Don't randomly change the names, that doesn't help anyone."

I mean, seriously, use the author's name that wrote that piece of content. Why try to trick Google? Why play games? What am I missing here?

Why are you changing the name of the author to someone else if that person did not write that piece of content? Only change it, if that new person updated the piece of content in a significant way.

Don't say you won't update the author when it makes sense to update the author out of fear of losing Google search rankings.

Forum discussion at Mastodon.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google: Redirects From Non Relevant Pages Won't Cause The Destination Page To Be Less Relevant