Google: No Need To Preemptively Disavow Links Before Sites Link To You

Jan 31, 2020 - 7:15 am 2 by

Google Cut Fence

Google's John Mueller said there is "no need to spend your time" on preemptively disavowing links. That means spending time on disavowing links before that site links to you. He said there is no need to do that and I doubt he recommends doing so.

He posted this on Twitter:

So while there are public lists of domains being shared that suggest should be disavowed - there is really no need to do that.

I know there are some companies that do it and I am not saying it is bad, but it probably is a waste of time to do that for your site.

If a site threatens you with bad links, then you can do it, just to not worry about it. But otherwise? Nah.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 5, 2025

Dec 5, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary

Dec 5, 2025 - 8:01 am
Google Maps

Google API Doc Hints Service Areas Not A Local Ranking Factor

Dec 5, 2025 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Tests AI Powered Configurator

Dec 5, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console Average Impression Increased For Many

Dec 5, 2025 - 7:31 am
Google Search Engine Optimization

Google Merchant Center New Regional Member Pricing (Beta)

Dec 5, 2025 - 7:21 am
 
Previous Story: Google Zurich Room Filled With Sofa Chairs