Google Now Serving More AMP Content In Mobile Search Results

Sep 28, 2017 • 8:15 am | comments (8) by | Filed Under Google Search Engine Optimization

Google Amp

The folks over at RankRanger show in their tracker tool that AMP, accelerated mobile pages, has shown a spike in how often they show up now, compared to a few days ago, in the mobile results. It shows that in the US there was a 17% lift in AMP pages showing up in the first page of the mobile results. The increases are as follows:

  • US: 17%
  • Australia: 19.5%
  • UK: 14%
  • France: 33.5%
  • Spain: 19.5%
  • Japan: 18%
  • Singapore: 21.5%

I am wondering if this is at all related to Google now showing AMP URLs for featured snippets in the mobile results. Although that was much earlier this month and RankRanger told me their tools here is excluding the featured snippets.

Here is the chart from RankRanger showing the increase:

click for full size

AMP is where it is at for now.

Forum discussion at Twitter.

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