Google Maps "Updates From Customers" A Nightmare For Business Listings?

Jan 27, 2022 - 7:51 am 3 by
Filed Under Google Maps

Google Maps Customers

Google has added to Google business profiles listings in the Google Maps interface a section named "updates from customers." This seems to show some recent reviews from Google Local Guides and this might be a concern for some businesses where Google may highlight a review that might not be what you want your customers to see.

Thibault Adda spotted this first and posted a video of it on Twitter which I will embed below.

But check it out, the Google Maps "updates from customers" for the GooglePlex business listing over here is in Persian and translated to "Various rainbow cloud situations."

click for full size

When you click on one, it loads more reviews from customers.

Local SEO Jason Brown said he "saw this over the weekend with the review attack on Racist Smoothie guy's business profile." Maybe this can be another review target that local SEOs need to be on top of and businesses will have no idea how to handle.

Although, as Claire said, this is not 100% new, just being seen more now. I thought I saw this before...

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Search Live Now Powered By Gemini 3.8 Live

Sep 15, 2026 - 1:58 pm
Google Ads

Google Chrome User Experience Report (CrUX) With Ad Metrics

Sep 15, 2026 - 12:49 pm
Search Forum Recap

Daily Search Forum Recap: September 15, 2026

Sep 15, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up This Morning - September 15th

Sep 15, 2026 - 7:52 am
Google Maps

Google Business Profile API Application Delays

Sep 15, 2026 - 7:51 am
Google Ads

Google AI Mode Tests Text Link Ads

Sep 15, 2026 - 7:41 am
Previous Story: Stuck In Google Search Dark Mode Bug