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Google Maps is now using an overlay box when you want to try to claim a business or suggest an edit for a business listing. This is instead of taking you to a new page to claim the listing.
Ben Fisher said on Twitter, "Claim This Business (CTB) now opens in a new window. Clicking Manage Now starts the verification process and adds it to Google My Business without having to go to Google My Business web."
Here is a screen shot but you can try it yourself:
This might speed up the process and encourage more to claim their businesses...
Forum discussion at Twitter.
