Google Local Reviews Tests "New" Label

Dec 7, 2020 - 7:41 am 0 by
Filed Under Google Maps

Google Reviews Stars

It looks like Google is testing a new label in the local business reviews for recently added reviews on businesses. The label says "new" and it is an outlined box.

Here is a screen shot that Darcy Burk shared with me on Twitter (click to enlarge):

click for full size

I kind of like the label, it makes it clear that this is a more recent comment and not from four years ago.

I believe this is new, as does seem new to most local SEOs:

How new is new? Well, at least 3 weeks old is new but over 4 weeks will not be labeled as new.

Note, this is not a view for the owner of the business, this is shown to normal searchers.

Have you seen this before?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 3, 2025

Jul 3, 2025 - 10:00 am
Google Ads

New Google Ads AI Max Search Match Type

Jul 3, 2025 - 7:51 am
Google Ads

Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers

Jul 3, 2025 - 7:41 am
Google

Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Jul 3, 2025 - 7:31 am
Google

Report: Over 12% Of People Also Ask Results Are Google AI Overviews

Jul 3, 2025 - 7:21 am
Google Maps

Google Tests Local Panel Tab Buttons Under Main Search Bar

Jul 3, 2025 - 7:11 am
Previous Story: Google My Business Phone Support Returns