Google Local Knowledge Panel Tests Showing Phone Number

Feb 3, 2017 - 7:27 am 0 by
Filed Under Google Maps

Road Pointers4

Sergey Alakov who watches the local space almost like no other, spotted a small but interesting test where Google is doubling up the phone information in the local knowledge panel. There is a large "call" phone icon at the top and in this test, Google is replacing the "province" section at the bottom of the panel with the phone icon followed by printing out the full phone number.

So there are two ways to click and call this business in this one local panel.

Here is the screen shot that is a GIF that flips between the two:

Google Local Panel Phone Number

I guess Google is testing to see if people are more likely to click and call if the number is there twice. I assume the answer is yes, they are.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: The Asian Conical Hat Google Meeting Room Theme