Google Doc: Link Position & Click Bias Ranking Bias Adjustment

May 15, 2025 - 7:41 am 1 by

Google Snippets Floating

The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search results. This one talks about how the position of the link can be a bias towards the number of clicks that result gets, so Google had to develop an adjustment of sorts to counter that bias.

This one was spotted by Gagan Ghotra who posted a screenshot of that section on X, it reads:

An early signal, [blank] measured how many times a link was shown vs how many times it was clicked. It was found that this measure was biased by link position. For example, the query "currency conversion" may return a perfectly reasonable link in position 1, but it might not actually be better than the link displayed in position 2. The use of [blank] would create a system that reinforced this ranking [blank] modification developed by a Google engineer that calculated [blank] (and avoiding bias created by) link position.

Here is a screenshot:

Google Doc Doj Position Clicks

This is just another case where Google is doing something around clicks in the search results - although, we don't know exactly how much.

Of course, it makes sense that Google would want to remove the bias in this math.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Google Ads New "Ads Funded By" Details