Google: We Licensed The Automobile Data In Search, It Does Not Come From The Web

Sep 23, 2021 - 7:21 am 3 by
Filed Under Google

Google Auto Data Search

Earlier this week, we reported that the automobile industry is upset that Google is showing richer data, without crediting the source, for the automobile retail industry. I asked Danny Sullivan of Google where Google gets this data and he said the company licenses the data.

Danny Sullivan said on Twitter "We license the data shown. It's not coming from schema or pages on the open web."

Danny is saying that since Google licenses this data, it pays for the data. Which is the same for its weather data or other licensing deals.

Since Google is not pulling the data from the open web, through schema or other means, Google does not need to cite where the data is coming from.

If you want to see what the industry is upset about, read my original story.

But Google is saying that this data is not coming from your site, but rather paid licensed arrangements from data providers.

Forum discussion at Twitter and WebmasterWorld.

Update: Danny did make some suggestions to the Google team:

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Regional Differences In Google Search Experience Documentation

Sep 8, 2026 - 11:08 am
Search Forum Recap

Daily Search Forum Recap: September 8, 2026

Sep 8, 2026 - 10:00 am
Google

Google: EU DMA Changes Resulted In Largest Reduction In Search Quality

Sep 8, 2026 - 8:01 am
Google Maps

September Data In Google Business Profiles Insights Missing

Sep 8, 2026 - 7:51 am
Google Ads

Google Ads AI Dashboards Live For Some Advertisers

Sep 8, 2026 - 7:41 am
Google

Google AI Mode Tests Paginated Follow Up Responses With Skip Button

Sep 8, 2026 - 7:31 am
Previous Story: Google Search Console Performance Report Should Catch Up Later Today