Google Knowledge Panel Categories Change Based On Query

Sep 30, 2021 - 7:11 am 0 by
Filed Under Google

The Guilty Google

Did you know that the categories or buttons Google shows at the top of some knowledge panels are query dependent? Meaning that the categories and the order Google places the buttons can dynamically change based on the query the searcher entered into Google Search.

I am honestly not sure if this is new, I feel it is not, but Mordy Oberstein pointed it out on Twitter the other day and I think it deserves to be highlighted. I know the search bar vertical search options can change in Google Search based on the query, that is super old. So it makes sense Google does it here and other places.

Here is a screenshot showing how if you add "reviews" to the query it shows the "reviews" category button much higher up in the list of buttons:

click for full size

See, you see the "reviews" button in position two, but in the first query without the word "reviews" it doesn't show that button until position 5 or 6 I believe. You would need to scroll through it by pulling them left to right.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 23, 2024

May 23, 2024 - 10:00 am
Google

Google Robots.txt Parser Updated In GitHub

May 23, 2024 - 7:51 am
Google Ads

Google Ads Referral / Affiliate Program

May 23, 2024 - 7:41 am
Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 7:35 am
Google

Google Tests Replacing Related Searches With People Also Search For?

May 23, 2024 - 7:31 am
Google

Google Search: Sources Across The Web Without Images

May 23, 2024 - 7:21 am
Previous Story: Google Froogler Ceramic Frog