Google Keyword Planner Drop Exact Match: Keyword Volumes Increase

Jun 29, 2016 - 7:34 am 14 by
Filed Under Google Ads

Google Keyword Planner

There are several advertisers complaining that the Google Keyword Planner is showing higher search volumes now than in the past. It seems Google has dropped the ability to see exact match search volume and now lumps all variations in the same search volume metric.

In short, the search volume figures for keywords last month are way higher now this month.

It is unclear if this is a bug or if this is a change going forward for the tool.

There are two threads in the Google Advertising Help Forums with complaints.

Here is one that shows the key issue:

I've been working with the Google Keyword Planner Tool every month for the last 1.5 years. When I was looking at the Avg. Monthly Searches, I noticed that the historic Search levels have increased by about 5k+.

For example;
Jan-16 was 26390 (when I looked in May-16) and now it is 33980 (when I looked in Jun-16).
Feb-16 was 25380 (when I looked in May-16) and now it is 31500 (when I looked in Jun-16).
Mar-16 was 24720 (when I looked in May-16) and now it is 30520 (when I looked in Jun-16).
Apr-16 was 22050 (when I looked in May-16) and now it is 27910 (when I looked in Jun-16).

click for full size

It seems some suspect the keyword planner tool changes but others are not too sure. They may think it is a bug.

I am currently not sure which it is.

Forum discussion at Google Advertising Help Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Google AdWords Won't Let You Upload Flash Ads Starting Tomorrow