Google Keyword Planner Drop Exact Match: Keyword Volumes Increase

Jun 29, 2016 • 7:34 am | comments (14) by | Filed Under Google Ads (AdWords)

Google Keyword Planner

There are several advertisers complaining that the Google Keyword Planner is showing higher search volumes now than in the past. It seems Google has dropped the ability to see exact match search volume and now lumps all variations in the same search volume metric.

In short, the search volume figures for keywords last month are way higher now this month.

It is unclear if this is a bug or if this is a change going forward for the tool.

There are two threads in the Google Advertising Help Forums with complaints.

Here is one that shows the key issue:

I've been working with the Google Keyword Planner Tool every month for the last 1.5 years. When I was looking at the Avg. Monthly Searches, I noticed that the historic Search levels have increased by about 5k+.

For example;
Jan-16 was 26390 (when I looked in May-16) and now it is 33980 (when I looked in Jun-16).
Feb-16 was 25380 (when I looked in May-16) and now it is 31500 (when I looked in Jun-16).
Mar-16 was 24720 (when I looked in May-16) and now it is 30520 (when I looked in Jun-16).
Apr-16 was 22050 (when I looked in May-16) and now it is 27910 (when I looked in Jun-16).

click for full size

It seems some suspect the keyword planner tool changes but others are not too sure. They may think it is a bug.

I am currently not sure which it is.

Forum discussion at Google Advertising Help Forums.

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