Google's John Mueller responded "nope" when asked if IP addresses matter for backlinks and search rankings. Like does it matter if some of your links to your US site come from Australia? Stuff like that.
John responded this this on Twitter when asked "does the IP address location make any difference in rankings for a site? I have a site for a US based company and the IP is in Utah, but some services online show it from Australia. Is it a problem for a US service to have a site "in" Australia?" Then another SEO said yes, "But I believe IPs do matter when it comes to your backlink profile." John simply responded "nope."
Here are those tweets:
I was wondering, @JohnMu, does the IP address location make any difference in rankings for a site? I have a site for a US based company and the IP is in Utah, but some services online show it from Australia. Is it a problem for a US service to have a site "in" Australia?
— Phillip Burger (@pbinfinity) October 22, 2018
Nope.
— 🍌 John 🍌 (@JohnMu) October 23, 2018
Many SEOs believe IP c-blocks matter when doing SEO and linking. But Google has been down playing the significance of IP addresses for years and years.
Forum discussion at Twitter.
Bit more from John:
But the server location can be anywhere, especially if you're using a hosted CMS or a CDN. Link building by IP address seems futile and a bad use of time.
— 🍌 John 🍌 (@JohnMu) October 23, 2018
