Google: I'd Love To Make Interstitials A Negative SEO Ranking Factor

Aug 14, 2015 - 8:02 am 43 by

Penaltycards Brick2 640

Google's Gary Illyes said on Twitter that he'd love to make a new negative search engine ranking factor at Google for interstitials.

It is no surprise that Google, as a whole, dislikes interstitials, we've seen this time and time again from Google in their messaging. We also saw Google flip flop on a notice about them.

But trust me, it is coming. Eventually, I'd expect to see Google release a new negative ranking signal, mostly for the mobile SEO factor, but likely also on desktop, for interstitials.

Google says interstitials are not a good experience for users and they don't like them.

Here is the tweet exchange:

Nothing to announce just yet but likely in the near future, in my opinion.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers

Jul 3, 2025 - 7:41 am
Google

Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews

Jul 3, 2025 - 7:31 am
Google

Report: Over 12% Of People Also Ask Results Are Google AI Overviews

Jul 3, 2025 - 7:21 am
Google Maps

Google Tests Local Panel Tab Buttons Under Main Search Bar

Jul 3, 2025 - 7:11 am
Bing Search

Microsoft Laying Off 9,000 Employees - 4% Of Workforce

Jul 3, 2025 - 7:05 am
Google Ads

Confirmed: Google Ads Errors & High Latency Issues

Jul 2, 2025 - 7:55 pm
Previous Story: Google, Google Play & WhatsApp Fashion Stores