Google Mysteriously Drops The App Interstitial Notice In The Data Anomalies Page

Jul 31, 2015 - 8:15 am 1 by

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I don't get it, why would Google drop content from the Data anomalies in Search Console page?

Jennifer Slegg reported news that Google will be adding to the Google Search Console usability errors for app interstitials. It was based on that page saying that on August 14th, it will be added.

She shared a screen shot:

click for full size

But when I tried investigating it yesterday, I didn't see that on the page. It was gone. I asked every source I had about it and they had no clue. I am told there are no plans on doing this on a specific date or in the future.

So I don't get why Google would add and remove that message. I am trying to get an answer from official Google PR channels but again, it is just weird.

Maybe this is something that happened in the past or maybe it is something happening in the future. But Google has not yet done anything with it and hasn't set a date. Either way, the bottom line, Google is NOT a fan of app interstitials, so stop using them. Google has said so earlier this week and this is just one more sign of it.

I wouldn't be surprised if Google did add these warnings and eventually added it as a negative ranking factor.

But for now, we can scratch our heads as to why they removed this from the page.

Forum discussion at Twitter.


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