Google Confirms They Score Internal & External Links Differently

Aug 18, 2017 - 6:56 am 25 by

Google Juice

Google's John Mueller said the other day on Twitter that Google "definitely" scores or has different calculations and formulas for internal vs external links and signals.

To be fair to John, which I am not always (not intentionally), John only answered this tweet with one word - the word "definitely."

Here is the tweet in context:

Question was "are there any differences between internal or external score/juice/strong calculation formula/s?" John answered "definitely."

Of course, most SEOs already felt that Google has different signals for internal links versus external links. I.e. if you get a link from a third party site versus linking to your own content within your own site - that is weighed differently.

It does make logical sense. But yes, internal links are indeed still powerful for many reasons.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google To Make A Content Deal With Quora Next?

Feb 26, 2024 - 7:51 am
Google Maps

Google Reviews Disclaimer For Beta Questions

Feb 26, 2024 - 7:41 am
Google

Google Most-Read Articles Search Carousel

Feb 26, 2024 - 7:31 am
Google Ads

Google Ads Tests New Change History Page

Feb 26, 2024 - 7:21 am
Web Analytics

Google Analytics Referral Spam From Poland - Complaints

Feb 26, 2024 - 7:11 am
Google Updates

Massive Volatility Reported - Google Search Ranking Algorithm Update?

Feb 24, 2024 - 7:43 pm
Previous Story: Google Ignores Unrecognized Attributes When Parsing HTML