Google Instant Apps In Mobile Search Results

Sep 12, 2018 - 7:20 am 3 by
Filed Under Google

Google Mobile Phone

Sometimes, espesially on Android devices, when you search Google, you may see a link for "instant apps." This actually dates back to 2015 when Google let you try apps without installing them, they called it app "streaming." But I guess now they call them "instant apps."

Typically you would see these links in the Google Play store to try out the app before you install it on your device. But sometimes they also show in Google mobile search on Android devices.

Franco Valentino posted an example on Twitter:

Google Search Instant App

When clicked on, it loads the app without officially installing it on your device.

Google said "Google Play Instant Apps are Play Store apps you can open before requiring installation. If you like the app you can download and purchase it if necessary from the Play Store."

Do you see these often in mobile search in Google?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Gvolatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 26, 2024

Jul 26, 2024 - 10:00 am
Search Video Recaps

Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT

Jul 26, 2024 - 8:01 am
Google

Google Gemini Adds Related Content & Verification Links

Jul 26, 2024 - 7:51 am
Other Search Engines

SearchGPT - OpenAI's AI Search Tool

Jul 26, 2024 - 7:41 am
Search Engine Optimization

Google's John Mueller: Don't Use LLMs For SEO Advice

Jul 26, 2024 - 7:31 am
Google

Google Search With Related Images Carousel Below Image Box

Jul 26, 2024 - 7:21 am
Previous Story: Google Tests New Video Search Results Box