Google: Incorrect Last Modification Date In HTTP Header Does Not Hurt Your SEO

May 22, 2023 - 7:51 am 0 by

1950s Woman Dating Documents At Desk Google Logo

Google's John Mueller felt the need to post a PSA that said having an incorrect date set in your last modification date within your HTTP header won't hurt your SEO. He said on Mastodon, having an incorrect date set there "won't negatively affect your site's overall SEO if used wrongly."

John wrote about spotting an article that said otherwise. He said, "I ran into an article about the "last-modification" date HTTP header, which claimed it would be bad for your SEO to have it set incorrectly (specifically, always set to "now') by plugin."

John said nope, he wrote, "This is not the case, it's not bad for SEO. Yes, it's good to use last-modification date headers appropriately, as this helps with crawling efficiently, but it won't negatively affect your site's overall SEO if used wrongly. Your site won't rank lower."

John then linked to Google's official documentation on crawl budget management for large sites and helping Google know your dates.

Here is a screenshot of those tweets:

Jjohnmu Mastodon Tweets

Forum discussion at Mastodon.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More

Apr 26, 2024 - 8:01 am
Google Search Engine Optimization

Google Publisher Center No Longer Allows Adding Publications

Apr 26, 2024 - 7:51 am
Google

Google Tests Placing The Snippet Date Next To URL

Apr 26, 2024 - 7:41 am
Google

Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers

Apr 26, 2024 - 7:31 am
Google News

Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%

Apr 26, 2024 - 7:21 am
Google Ads

Google Ads Diagnostic Tool Low Keyword Quality Warning

Apr 26, 2024 - 7:11 am
Previous Story: Unusual AMP Crawl Issues Reported In Google Search Console Starting May 12th