Google Home Traffic Marked As Direct Traffic By Google Analytics


google home

As many of you know, when you ask your Google Home a query and it responds, it puts the answer box into your Google Home app under the "related to your activity" cards section.

From there, you can click from the Google Home app card and see the web page Google was referencing in the voice response you got on Google Home.

Max Prin posted on Twitter that those clicks are tracked in Google Analytics as direct traffic and not search/organic traffic.

Here is a screen shot he shared showing this to be the case:

click for full size

I guess it is an easy change for Google Analytics to make but I'd assume this should be search traffic, not direct traffic - right?

Forum discussion at Twitter.

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