Google Home Traffic Marked As Direct Traffic By Google Analytics

Jan 13, 2017 - 8:18 am 14 by
Filed Under Web Analytics

google home

As many of you know, when you ask your Google Home a query and it responds, it puts the answer box into your Google Home app under the "related to your activity" cards section.

From there, you can click from the Google Home app card and see the web page Google was referencing in the voice response you got on Google Home.

Max Prin posted on Twitter that those clicks are tracked in Google Analytics as direct traffic and not search/organic traffic.

Here is a screen shot he shared showing this to be the case:

click for full size

I guess it is an easy change for Google Analytics to make but I'd assume this should be search traffic, not direct traffic - right?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 20, 2025

May 20, 2025 - 10:00 am
Google

Google Search Tests Link Icon Box With Anchor Feature

May 20, 2025 - 7:51 am
Google

Google Tests Removing Site Names From Search Results

May 20, 2025 - 7:41 am
Google

Google Tests Search Results Links In Light Blue Cyan Again

May 20, 2025 - 7:31 am
Bing SEO

IndexNow Works With Product Schema; Shopify & Soon Amazon

May 20, 2025 - 7:25 am
Google Ads

Google Ads Graphs Gain Embedded Performance Explanations

May 20, 2025 - 7:21 am
Previous Story: Google Mobile-First Index Not Launching Too Soon