Reminder: Google's Helpful Content Update Is No More - It's A Core Update

Apr 10, 2024 - 7:51 am 33 by

Google Paper Tear Explode

As a reminder, with the release of the Google March 2024 core update, the old Google helpful content update is no longer a thing. As we reported, Google has incorporated helpfulness signals into the overall core update, but that old helpful content update is no longer around.

I still see people talking about how this is a helpful content update or that the old helpful content update is simply now part of the core updates. Technically, I believe, Google has probably used elements of the old helpful content update but from my understanding, how Google determines helpfulness in the core system is different from the old helpful content update.

So why have no HCU hit sites seen a recovery yet with this core update? Good question. Maybe this new March core update has stronger signals around what Google considers helpful or not? Maybe the new helpful content aspect of the update has not run yet, as it is still rolling out? Or maybe everything is just broken?

As Glenn Gabe put it well on X, "The old HCU classifier is going away completely. Now multiple systems are assessing the helpfulness of content. I'm saying it looks like the old classifier is still applied as of now."

Glenn thinks that the old classifer may be still applied until maybe at some point where Google removes it but who knows...

What are your theories?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google: SEO Is Not About Magic