Google: Avoid Including Prices Of Flights In Your Title Tags

Nov 15, 2023 - 7:05 am 0 by

Google Plane

Google has updated its title links help documentation to say it is best to avoid including flight price information in title elements. Google said this is because flight prices rapidly change and if you show one price to a searcher and then they click over from Google to your page and it is a different price, that can lead to a bad experience.

Google posted the update over here, it reads:

Avoid including flight price information in title elements. Our systems will likely not show price information when generating title links for flight pages. This is because pricing for flights can change so fast (sometimes every few minutes), that what's shown in title links may not correspond to the actual price on the landing page.

Here is a screenshot outlining the new section:

Google Title Flight Best Practices

So what do I do, I go to Google and see if Google shows prices in the title link and they do:

Google Search Flight Price Titles

This new line was added this morning, on November 15, 2023.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 20, 2025

Oct 20, 2025 - 10:00 am
Google Ads

Google Ads Text Guidelines Now Rolling Out?

Oct 20, 2025 - 7:51 am
Google

Google AI Mode Tests Text Selection For Follow Up Questions

Oct 20, 2025 - 7:41 am
Google

Google Tests Clickable Paperclip Icon In Search Snippets

Oct 20, 2025 - 7:31 am
Google

Google Search Adds Price Tracking Graph For Each Retailer

Oct 20, 2025 - 7:21 am
Google Ads

Google Local Search Ads In Google Maps Now Supports Sitelinks

Oct 20, 2025 - 7:11 am
 
Previous Story: Google Curved Lobby Glow Wall In Atlanta