Google Fading In Text Of Search Result Snippets On Scroll

Feb 22, 2024 - 7:11 am 2 by
Filed Under Google

Google Charcol Cracked Logo

Google is testing fading in the text of the search result snippets as you scroll down to see more search results. The text is a light gray, and then it becomes a more solid black as you scroll toward that search result snippet.

This was spotted by Brodie Clark who shared this on X - I made it into a GIF so you can see it over and over and over again:

Google Search Text Fade In

Google also tested this in November, here is a screenshot of that from Brodie, it is slightly different than this new test.

Blue Lines Showing Next To Title Link Mobile Test Google

I am not sure I like this, plus I am sure it takes up unnecessary processing on the device, but hey, Google always be testing.

Do you like this?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Sitelinks With Images

Jun 11, 2026 - 7:11 am
Google

Google Search Was Unaffected By Gemini Outage

Jun 11, 2026 - 5:52 am
Search Forum Recap

Daily Search Forum Recap: June 10, 2026

Jun 10, 2026 - 10:00 am
Google Maps

Report: Rejected Google Review Replies - The Hidden Rejections

Jun 10, 2026 - 7:51 am
Google Ads

Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings

Jun 10, 2026 - 7:41 am
Google

Report: Google Zero Click Searches To Open Web Fall To 27.6%

Jun 10, 2026 - 7:31 am
 
Previous Story: Google St. John's Terminal Office Ribbon Cutting