Google Fading In Text Of Search Result Snippets On Scroll

Feb 22, 2024 - 7:11 am 2 by
Filed Under Google

Google Charcol Cracked Logo

Google is testing fading in the text of the search result snippets as you scroll down to see more search results. The text is a light gray, and then it becomes a more solid black as you scroll toward that search result snippet.

This was spotted by Brodie Clark who shared this on X - I made it into a GIF so you can see it over and over and over again:

Google Search Text Fade In

Google also tested this in November, here is a screenshot of that from Brodie, it is slightly different than this new test.

Blue Lines Showing Next To Title Link Mobile Test Google

I am not sure I like this, plus I am sure it takes up unnecessary processing on the device, but hey, Google always be testing.

Do you like this?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Gvolatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 26, 2024

Jul 26, 2024 - 10:00 am
Search Video Recaps

Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT

Jul 26, 2024 - 8:01 am
Google

Google Gemini Adds Related Content & Verification Links

Jul 26, 2024 - 7:51 am
Other Search Engines

SearchGPT - OpenAI's AI Search Tool

Jul 26, 2024 - 7:41 am
Search Engine Optimization

Google's John Mueller: Don't Use LLMs For SEO Advice

Jul 26, 2024 - 7:31 am
Google

Google Search With Related Images Carousel Below Image Box

Jul 26, 2024 - 7:21 am
Previous Story: Google St. John's Terminal Office Ribbon Cutting