Google's John Mueller: Expired & Repurposed Domains Are SEO-Flotsam

Dec 12, 2022 • 7:11 am | comments (18) by | Filed Under Google Search Engine Optimization

Seo Flotsam Google

Google's John Mueller said that using expired domains, and repurposed domains are "SEO-flotsam, index-cruft." John went on to add that search engines have had a lot of practice with dealing with that appropriately."

Flotsam is defined as the wreckage of a ship or its cargo found floating on or washed up by the sea.

This is just a great quote, so I had to share it:

Yes, John went on to add that you can "build a new site if you want," but he said, "don't assume there's old & tasty SEO-juice to lick up just by placing a site on an old domain."

We wrote about this topic a lot, a lot, Google knows when domain names change ownership and Google can remove or keep any signals it wants from the old domain.

Here are some older stories on this topic:

Forum discussion at Twitter.

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