3 In 1: Google Display Planner Replaces Contextual Targeting & Placement Tools

Aug 5, 2013 - 8:12 am 0 by
Filed Under Google Ads

Google AdWords Keyword ToolGoogle announced they are merging three of their popular tools, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner into a single tool under the Google Display Planner.

Google said this should make "everything easier" having all these tools in one place. I'd have to assume that some of the functionality will be lost but hard to say at this point.

Google said on Google+ that the Contextual Targeting Tool and the Placement Tool will be sunsetted in the next few days, and Google Ad Planner will be deprecated sometime in early September.

Here is a video on the display planner tool:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google December 2025 Core Update Has Finished Rolling Out

Dec 29, 2025 - 2:10 pm
Search News

The Industry Mourns The Loss Of Andy Drinkwater - Experience & Friendly SEO

Dec 29, 2025 - 12:15 pm
Search Forum Recap

Daily Search Forum Recap: December 29, 2025

Dec 29, 2025 - 10:00 am
Google Search Engine Optimization

Google's John Mueller Quotes Some SEO Content - Digital Mulch

Dec 29, 2025 - 7:51 am
Bing Ads

Microsoft Advertising Adds Custom Columns For Advanced Reporting

Dec 29, 2025 - 7:41 am
Google

Google AI Overviews Tests Speaker Play Button In US

Dec 29, 2025 - 7:31 am
 
Previous Story: Google+ Local Shades