3 In 1: Google Display Planner Replaces Contextual Targeting & Placement Tools

Aug 5, 2013 - 8:12 am 0 by
Filed Under Google Ads

Google AdWords Keyword ToolGoogle announced they are merging three of their popular tools, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner into a single tool under the Google Display Planner.

Google said this should make "everything easier" having all these tools in one place. I'd have to assume that some of the functionality will be lost but hard to say at this point.

Google said on Google+ that the Contextual Targeting Tool and the Placement Tool will be sunsetted in the next few days, and Google Ad Planner will be deprecated sometime in early September.

Here is a video on the display planner tool:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 20, 2026

Jul 20, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility This Weekend - Around July 18th & 19th

Jul 20, 2026 - 8:04 am
Google

Google: We Send Billions Of Clicks To Websites Weekly Through AI Search

Jul 20, 2026 - 7:51 am
Google Ads

Google Warns Not To Uninstall/Reinstall Google & YouTube Shopify App

Jul 20, 2026 - 7:41 am
ChatGPT Ads

ChatGPT Showing Two Ads In Footer Of Results

Jul 20, 2026 - 7:31 am
Google Ads

Google Content API Extended Access Form Now Available

Jul 20, 2026 - 7:21 am
 
Previous Story: Google+ Local Shades