3 In 1: Google Display Planner Replaces Contextual Targeting & Placement Tools

Aug 5, 2013 - 8:12 am 0 by
Filed Under Google Ads

Google AdWords Keyword ToolGoogle announced they are merging three of their popular tools, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner into a single tool under the Google Display Planner.

Google said this should make "everything easier" having all these tools in one place. I'd have to assume that some of the functionality will be lost but hard to say at this point.

Google said on Google+ that the Contextual Targeting Tool and the Placement Tool will be sunsetted in the next few days, and Google Ad Planner will be deprecated sometime in early September.

Here is a video on the display planner tool:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 15, 2025

Dec 15, 2025 - 10:00 am
Google

Google Search Live Gets Conversational Language Upgrade With Gemini

Dec 15, 2025 - 7:51 am
Google Search Engine Optimization

Google: Pre-Announcing Google Core Updates Isn't Possible

Dec 15, 2025 - 7:41 am
Bing Search

Bing Tests See More Search Results Button

Dec 15, 2025 - 7:31 am
Google Search Engine Optimization

Google Tests Property Listings In Search Results

Dec 15, 2025 - 7:21 am
Google Maps

Google Removing Q&A Feature In Google Maps For AI-Powered Ask Button

Dec 15, 2025 - 7:11 am
 
Previous Story: Google+ Local Shades