Google is showing some folks an e-commerce or products section in their Google Discover feed. Glenn Gabe was shown a "clothing" section in his Discover feed that led to Google Shopping for more details.
Glenn posted this screenshot on X and wrote, "Focus on ecommerce & interested in Discover? Interesting to see a "Clothing" module show up yesterday as we approach the Q4 shopping season. 4 products showed up, some that were viewed, leading to a shopping page with stores. The title led to a fresh SERP for "Shop Clothing."
Here is the screenshot:
Here are more screenshots:
Focus on ecommerce & interested in Discover? Interesting to see a "Clothing" module show up yesterday as we approach the Q4 shopping season. 4 products showed up, some that were viewed, leading to a shopping page with stores. The title led to a fresh SERP for "Shop Clothing": pic.twitter.com/iycdRQneGq
— Glenn Gabe (@glenngabe) October 6, 2023
A few years ago we saw that Discover can send traffic to e-commerce sites, not just publisher websites. I suspect we will see even more of it...
Forum discussion at X.
