Google Discover AMP Articles Going To Main Canonical URL?

Jul 15, 2020 - 7:40 am 0 — by
Filed Under Google

Google AMP

Valentin Pletzer has noticed that Google Discover is showing some AMP labels for stories but when you click on the story, Google is not taking the user to the AMP version, the AMP URL, but rather the canonical URL, the main URL of the story.

Valetin wrote "anyone ever seen that Discover teases an AMP (marked with the flash icon & card url in the feedback) but then sends the user to the canonical URL anyways?" Brodie Clark noticed this as well, he said "Just tested out some articles in my feed and seeing similar. Keen to know more on this also."

Here is what it looks like:

So instead of being sent to https://www.forbes.com/sites/gordonkelly/2020/07/14/google-chrome-battery-life-memory-performance-upgrade-update-chrome-browser/amp/ (notice the AMP in the URL), he was sent to https://www.forbes.com/sites/gordonkelly/2020/07/14/google-chrome-battery-life-memory-performance-upgrade-update-chrome-browser/

I asked maybe it was related to Google's efforts to show the real URL for AMP and he said no.

Maybe Google is testing dropping AMP more and more? I mean, there are signs of it.

Forum discussion at Twitter.

Update: This was probably a bug:

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Phase Two Of The Google September 2026 Spam Update Hits On 9/30

Oct 1, 2026 - 10:30 am
Search Forum Recap

Daily Search Forum Recap: October 1, 2026

Oct 1, 2026 - 10:00 am
Google Ads

Google Local Service Ads Bug Serving Wrong Locations

Oct 1, 2026 - 8:00 am
Google Search Engine Optimization

October 2026 Google Webmaster Report

Oct 1, 2026 - 7:51 am
Google

Google AI Overviews Invade Team Rosters

Oct 1, 2026 - 7:41 am
Bing Ads

Microsoft Advertising Optimization Experiments Now Generally Available

Oct 1, 2026 - 7:31 am
Previous Story: Google My Business Products Section Design Updated