Google Discover AMP Articles Going To Main Canonical URL?

Jul 15, 2020 • 7:40 am | comments (0) by twitter | Filed Under Google Search Engine
 

Google AMP

Valentin Pletzer has noticed that Google Discover is showing some AMP labels for stories but when you click on the story, Google is not taking the user to the AMP version, the AMP URL, but rather the canonical URL, the main URL of the story.

Valetin wrote "anyone ever seen that Discover teases an AMP (marked with the flash icon & card url in the feedback) but then sends the user to the canonical URL anyways?" Brodie Clark noticed this as well, he said "Just tested out some articles in my feed and seeing similar. Keen to know more on this also."

Here is what it looks like:

So instead of being sent to https://www.forbes.com/sites/gordonkelly/2020/07/14/google-chrome-battery-life-memory-performance-upgrade-update-chrome-browser/amp/ (notice the AMP in the URL), he was sent to https://www.forbes.com/sites/gordonkelly/2020/07/14/google-chrome-battery-life-memory-performance-upgrade-update-chrome-browser/

I asked maybe it was related to Google's efforts to show the real URL for AMP and he said no.

Maybe Google is testing dropping AMP more and more? I mean, there are signs of it.

Forum discussion at Twitter.

Update: This was probably a bug:

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