Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later

Apr 13, 2023 - 7:51 am 2 by

Old Man Reading Paper On Bench Google Logos

Google's John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won't one day degrade in value. John added, "just because something's in Google News now doesn't mean it'll be there forever."

Sometimes sites just lose their luster, the topic may be not as relevant, or the content quality does not increase as its competitor's content quality increase. Sometimes, sites change ownership and then die out. Sometimes sites just can't keep up with the speed on innovation.

John responded, "I don't know about your site, but sometimes sites degrade in quality, sometimes people sell "in Google News" sites and the new owners don't put in the work needed. Just because something's in Google News now doesn't mean it'll be there forever."

Here are those tweets:

This may be common knowledge to many of you but hey, I am offline today and needed to fill my content quota (is that a bad sign of a content site?).

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google December Core Update, AI Overviews Gemini 2.0, Apple Visual Intelligence, Search Console Updates, Indexing Bugs & More

Dec 13, 2024 - 8:01 am
Google Updates

Google December 2024 Core Update Is Live - What Are We Seeing

Dec 13, 2024 - 7:51 am
Google Updates

Google To Have More Core Updates, More Often

Dec 13, 2024 - 7:41 am
Google Ads

Google Ads AI Generated Reports BETA

Dec 13, 2024 - 7:31 am
Google

Google Lens Serving Outage Yesterday

Dec 13, 2024 - 7:21 am
Google Ads

Google: Campaign-Level Negative Keywords For Performance Max In Beta

Dec 13, 2024 - 7:11 am
Previous Story: Google Search Car Carousel