Google Uses Many Signals To Know What & If To Show Dates In Search Snippets

Apr 5, 2018 - 7:23 am 2 by

Google Date Snippets

We've have our issues with Google showing the wrong date or false dates in the search results snippets. But how does Google determine the date to show or when to show a date in the first place?

John Mueller of Google wouldn't specifically say but he did say it is more than one signal to determine what date to show, or if to show a date at all in the search results snippet. I also suspect Google Search versus Google News has different signals they use as well.

Here is a screen shot of an article I wrote just a couple days ago. The same article shows one date in Google News (top stories) and another date in Google Search:

click for full size

John Mueller said on Twitter "we use a variety of signals to determine which date to show, or if it makes sense to show one at all; it's not tied to one specific attribute."

So it isn't tied to specifically your date in your Sitemap file, your article byline, the first time Google discovers the page or something else, it is probably a combination of all of those things.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Update Volatility May 16th

May 18, 2025 - 8:15 am
Search Forum Recap

Daily Search Forum Recap: May 16, 2025

May 16, 2025 - 10:00 am
Google Ads

Google's Pichai: Search Ads With AI Overviews Earn Same As Ads Without

May 16, 2025 - 8:50 am
Search Video Recaps

Search News Buzz Video Recap: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More

May 16, 2025 - 8:01 am
Google Maps

Google Maps 2024: 999 Million Reviews & 752 Million Photos / Videos Published

May 16, 2025 - 7:51 am
Apple App Store

Apple Maps Adds Insights, Ratings & Reviews From More Sources

May 16, 2025 - 7:41 am
Previous Story: Bing Ads Price Extensions