Google Uses Many Signals To Know What & If To Show Dates In Search Snippets

Apr 5, 2018 - 6:23 am 2 by

Google Date Snippets

We've have our issues with Google showing the wrong date or false dates in the search results snippets. But how does Google determine the date to show or when to show a date in the first place?

John Mueller of Google wouldn't specifically say but he did say it is more than one signal to determine what date to show, or if to show a date at all in the search results snippet. I also suspect Google Search versus Google News has different signals they use as well.

Here is a screen shot of an article I wrote just a couple days ago. The same article shows one date in Google News (top stories) and another date in Google Search:

click for full size

John Mueller said on Twitter "we use a variety of signals to determine which date to show, or if it makes sense to show one at all; it's not tied to one specific attribute."

So it isn't tied to specifically your date in your Sitemap file, your article byline, the first time Google discovers the page or something else, it is probably a combination of all of those things.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality... - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

Mar 1, 2024 - 8:01 am
Google

Google Court Document Says Search Quality Continues To Improve

Mar 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Documentation Added

Mar 1, 2024 - 7:41 am
Google

Now You Can Opt Out Of Google Search Place Entities In Page Insights

Mar 1, 2024 - 7:31 am
Google Maps

Google Updates Business Profiles Customer Interactions Every Few Days

Mar 1, 2024 - 7:21 am
Google AdSense

Google AdSense Offerwall Messages (Beta)

Mar 1, 2024 - 7:11 am
Previous Story: Bing Ads Price Extensions