Google Uses Many Signals To Know What & If To Show Dates In Search Snippets

Apr 5, 2018 - 7:23 am 2 by

Google Date Snippets

We've have our issues with Google showing the wrong date or false dates in the search results snippets. But how does Google determine the date to show or when to show a date in the first place?

John Mueller of Google wouldn't specifically say but he did say it is more than one signal to determine what date to show, or if to show a date at all in the search results snippet. I also suspect Google Search versus Google News has different signals they use as well.

Here is a screen shot of an article I wrote just a couple days ago. The same article shows one date in Google News (top stories) and another date in Google Search:

click for full size

John Mueller said on Twitter "we use a variety of signals to determine which date to show, or if it makes sense to show one at all; it's not tied to one specific attribute."

So it isn't tied to specifically your date in your Sitemap file, your article byline, the first time Google discovers the page or something else, it is probably a combination of all of those things.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tests Serving Search Ads With Restrictive Match Types In AI Mode

Sep 4, 2026 - 2:50 pm
Google

Google Job Search Not Showing New Jobs?

Sep 4, 2026 - 11:12 am
Search Forum Recap

Daily Search Forum Recap: September 4, 2026

Sep 4, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ad Tech Monopoly Won’t Be Broken Up, AI Mode Takes Over, Gemini Not Citing, AdSense Impression Changes & Bugs

Sep 4, 2026 - 8:01 am
Google Maps

New Google Business Profiles Submit A Business Photo For Verification

Sep 4, 2026 - 7:51 am
Google Ads

Google Expands Waze Ads Beyond The United States

Sep 4, 2026 - 7:41 am
Previous Story: Bing Ads Price Extensions