SEO: Does Google Treat Content With Quotes Or Brackets Differently?

Apr 5, 2018 • 7:46 am | comments (7) by | Filed Under Google Search Engine Optimization

Google Characters

So let's say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your "SEO" won't be "optimal" if you use brackets a lot of quotes or brackets. Why? Because maybe, just maybe, Google will think that "SEO" means something different than [SEO] or (SEO)?

The question came up on Twitter and Pete Meyers from Moz answered it and John Mueller responded to his answer with a thumbs up.

In short, it doesn't matter much unless it changes the meaning of the sentence or words.

Here are the tweets:

John's head nod, in John fashion:

Of course, using brackets or quotes in your search may and often does change how the search results get returned, but that is easy to test also.

Forum discussion at Twitter.

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