Google Search Dark Mode Makes Ads Harder To Distinguish From Organic Listings

Feb 11, 2021 - 7:51 am 4 by
Filed Under Google Ads

Google Ads Dark Mode

As we reported this morning, more searchers are seeing dark mode in Google Search with a toggle to turn off dark themes in Google Search. And while more are seeing dark mode in Google Search, what is hard to see are the search ads or at least see what are organic listings versus paid listings. It is just harder to distinguish the search ads in dark mode than it is in light mode. If Google made the ad label in white text in dark mode, that would work better than the gray colored font.

A Twitter follower colorfully named @AMP_blows shared shared screen shots of how the Google Ads look on dark mode versus light mode in Google Search. Here is a side by side comparison (click on it to enlarge):

click for full size

Here is a screen shot of it on desktop search:

Google Dark Mode Google Search Desktop Ads

I think Google needs to make the ad label on dark mode in white text to make it really stand out as much as it does in light mode.

Forum discussion at Twitter.


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