Google: Competition Different Across Different Country Domains

Sep 29, 2017 - 7:44 am 1 by

Google Globe

Google's John Mueller in a webmaster hangout earlier this month said at the 8:30 mark into the video that just because you rank well in one Google regions, it does not mean you will rank well in another. So if you rank well in Google Canada for your query, it doesn't mean you will rank as well in Google US for that query. John said the "that competition is very different across these country versions."

Here is the video embed:


The biggest thing that I sometimes see in cases like this is that a site will kind of look like this in the sense that they rank in one version of Google or one country domain, therefore they should rank the same on all others or on .com, the US. And in general, that competition is very different across these country versions. So that is something where it would be completely normal where we would have very different rankings in these different country versions.

So a site might be completely fine and good in rankings in Google Canada because there are fewer other sites that are competing for these queries on Google Canada. But because the competition is so much stronger in the US, maybe it would be ranking very differently.

So from that point of view it is kind of normal that you would see this kind of difference. It is not something that I would call out as a bug on our side or a bug on your side, not something that you are doing something wrong.


Of course, this is a very obvious point to many but to others, not obvious at all.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Working On Surfacing More Content That Comes From The Heart

May 20, 2024 - 7:51 am
Google Search Engine Optimization

Danny Sullivan: We Speak Directly To Engineers Working On Google Ranking Systems

May 20, 2024 - 7:41 am
Google Search Engine Optimization

Comments To Notes In Google Search?

May 20, 2024 - 7:31 am

Google Says Notes On Search Now Ends Soon

May 20, 2024 - 7:21 am
Bing Search

Bing Lets You Turn Off AI Responses But Google Doesn't Let You Turn Off AI Overviews

May 20, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Previous Story: Why Does Google USA Returns Snippet For Warsaw Children's Dance School?